Selling a home is a significant milestone in many people's lives, and ensuring a successful sale requires strategic marketing techniques. In today's competitive real estate market, capturing the attention of potential buyers and making a lasting impression is crucial. From professional photography and videography to leveraging digital media and hosting open inspections, a well-executed marketing plan can make all the difference.

A tailored marketing plan

Photography & Videography 

When it comes to marketing your home, first impressions matter. Having professional photographs taken of your property is an essential step in attracting potential buyers. High-quality photos will showcase your home's best features and give buyers a clear idea of what they can expect from the property. A professional photographer can also help you highlight your home's most attractive aspects. Professional videos have become even more important over the last few years. An exciting and engaging video helps tell the story of your home, they help pique buyers' interest and make them more likely to reach out about the property.

Digital Media & Social Media

Use Social Media: Social media platforms like Facebook, Twitter, and Instagram are powerful marketing tools that can help you reach a wider audience. Share your home's listing on your social media accounts and ask your friends and family to share it as well. You can also use paid social media advertising to target potential buyers in your area.

Open Inspections

Hosting an open house via your Agent can be an effective way to attract potential buyers and showcase your property. Discuss the scheduling of an Open House with your agent to ensure you are capturing the right buyer. Make sure your home is clean and well-staged before each open house.

Print Media & Signboards

Print media is another important tool when it comes to selling a house. Print media such as newspapers, flyers, and brochures can help reach potential buyers who may not be actively searching online. Additionally, printed materials provide a tangible and lasting impression of your property that can be easily shared with friends and family.

A signboard is a physical marker that alerts passersby that your property is for sale. This is particularly important for potential buyers who may live in the area or are interested in purchasing a house in the area. A signboard also helps create a sense of urgency and encourages interested buyers to contact the agent for more information. Additionally, a signboard can provide a professional and trustworthy image for your property and helps build credibility with potential buyers.

At McKean McGregor, our agents are skilled in marketing your home to increase its appeal without breaking the bank. We work with you to identify areas that may benefit from improvements before the first open inspection.

Our team can appraise your property's value "as is" and offer simple styling and marketing tips to take your home to the upper end of the market price bracket.

Our goal is to help you get the most out of your property sale while ensuring that your investment is maximized without overcapitalizing.